Benefits

Job Description

Role objective

To act as a strategic leader and trusted consultant for key gaming and app clients. This role is responsible for developing data-driven marketing strategies, managing end-to-end campaign lifecycles, and applying expert media buying expertise to maximize ROAS. A key objective is to lead, mentor, and develop a high-performing team of optimization specialists to drive significant client growth and uphold process excellence.

Key responsibilities

1. Client Management & Strategic Leadership

Act as the primary point of contact for key gaming and app clients, developing a deep understanding of their product, business model, and growth objectives.
Develop and pitch compelling, data-driven performance marketing strategies tailored to each client's unique profile and the competitive market landscape.
Serve as a trusted consultant, providing expert guidance, deep-dive performance analysis, and proactive optimization recommendations to solve client challenges and drive significant ad spend growth.

2. Project Management & Process Excellence

Own end-to-end project management for campaign lifecycles—from launch and go-live to optimization and post-campaign analysis—ensuring a seamless and efficient process.
Develop and manage clear project timelines, effectively overseeing progress, resources, and potential risks to guarantee high-quality, on-time delivery.
Establish and refine internal workflows to boost collaboration and execution speed across cross-functional teams (e.g., Business Development, Creative, Tech).

3. Expert Media Buying & Optimization

Possesses deep, hands-on expertise in major advertising platforms (e.g., Meta, Google, TikTok, Apple Search Ads) and DSPs, including their buying logic, product suites, and optimization methodologies; Understands the technical integration and data tracking logic of MMP (Adjust, AppsFlyer).
Leverage strong analytical skills to diagnose performance issues, identify trends, and implement effective solutions that consistently improve campaign Return on Ad Spend (ROAS).
Have a keen eye for high-performing gaming/app creatives; able to deconstruct winning ad concepts and provide clear, actionable direction to creative teams to boost overall creative ROI.

4. Team Leadership & Development

Lead, mentor, and grow a team of optimization specialists through daily coaching, structured training, and knowledge-sharing.
Delegate tasks effectively to unlock team potential and foster a high-performance, collaborative, and positive team culture.

Communication & client-facing skills: Exceptional client relationship skills. You can articulate complex strategies with clarity and build long-term trust by managing expectations and delivering results.
Project management acumen: 3+ years of proven project management experience, adept at handling multiple projects in a fast-paced environment. Familiarity with Agile methodologies is a plus. A stellar problem-solver.
Strategic media expertise:
- 3-5+ years of hands-on experience in mobile user acquisition, specifically within the gaming or app industry.
- Expert-level proficiency in managing and optimizing campaigns on at least two major platforms (Meta, Google Ads, TikTok for Business, etc.).
- Strong data analysis skills, with a proven ability to conduct thorough campaign post-mortems and drive strategic iteration.
Team leadership: 1-2+ years of direct team management or team leadership experience, with a demonstrated ability to inspire a team and achieve business objectives.
Language skills: Full professional proficiency in English is required. Proficiency in Chinese is a strong plus.