Google Ads Specialist – Performance Marketing

Job Description

About the Role

We’re hiring a Google Ads Specialist to manage and optimize campaigns across the Google ecosystem — Search, Display, YouTube, and Performance Max. This role is ideal for someone passionate about data, A/B testing, and delivering measurable growth through precision targeting.

Key Responsibilities

• Set up and manage campaigns across Google Search, Display, YouTube, and PMax.

• Optimize keyword targeting, bidding strategies, ad copy, and landing pages.

• Monitor KPIs such as Impression Share, CTR, CPC, CPA, and ROAS.

• Conduct A/B testing of headlines, descriptions, and landing pages.

• Manage budgets efficiently and adjust based on performance trends.

• Collaborate with creative and landing page teams for conversion-focused assets.

• Implement and maintain conversion tracking using GA4, GTM, and UTM tracking.

Job Requirement

Requirements

• 2–3+ years of experience running Google Ads campaigns (Search & Display at minimum).

• Proficiency in Google Ads platform, keyword research, bidding, and audience segmentation.

• Strong analytical mindset with experience in optimizing performance-driven funnels.

• Self-motivated, results-oriented, and detail-focused.

Bonus Points

• Previous experience in fintech, e-commerce, or app growth.

• Experience with Google Data Studio, Looker, or AppsFlyer.

• Understanding of funnel conversion metrics and CRO principles.