[HCM] Business Analyst

Job Description

1. CRM Data Analysis & Insights (40%)

• Analyze CRM tool data (e.g., Insider) to identify trends and actionable insights for better customer engagement.
• Conduct behavioral analytics such as churn analysis, retention analysis, and customer segmentation.
• Build and apply predictive models for sales forecasting, lead scoring, and customer behavior insights.
• Collaborate with teams to transform business needs into analytical solutions.

2. Strategic Insights & Reporting (40%)

• Create dashboards and reports to share insights with stakeholders.
• Recommend data-driven solutions to optimize sales, marketing, and operations.
• Track the performance of implemented strategies to evaluate ROI and impact.

3. AI & Technology Integration (20%)

• Support AI chatbot design and performance monitoring for customer engagement.
• Assist in creating omnichannel communication solutions for seamless user experiences.

Job Requirement

• Bachelor degree or equivalent.
• Proven track record in executing and delivering projects independently.
• Strong interpersonal skills and ability to work with stakeholders.
• Familiar with User experience function and tools is good to have.
• Familiar with startup environment and understanding of dynamics between design, engineering, product and customer service are a plus.
• Advanced knowledge of analytical tools such as SQL, PowerBI.
• Preferred knowledge of data programming (Python, R).