HCM - Digital Marketing Executive (Performance)

Job Description

About the Role

We are seeking a Digital Marketing Executive (Performance) to plan, execute, and optimize paid digital campaigns that drive measurable business results. The ideal candidate has a strong analytical mindset, a passion for ROI-driven marketing, and hands-on experience managing performance channels.

1. Campaign Management & Optimization

• Execute and optimize performance campaigns across Google Ads, Facebook/Meta Ads, TikTok, and other digital platforms.

• Manage end-to-end campaign setup, including audience targeting, creative assets, bidding strategies, and tracking.

• Continuously monitor and adjust campaigns to achieve KPIs such as ROAS, CPA, CTR, and conversion rates.

2. Performance Analysis & Reporting

• Track, analyze, and report campaign performance with actionable insights.

• Use analytics tools (e.g., Google Analytics, GA4, Looker...) to identify opportunities and areas for improvement.

• Prepare weekly/monthly reports for internal stakeholders.

3. Budget & ROI Management

• Manage assigned campaign budgets effectively to maximize returns.

• Recommend reallocation of budgets based on performance trends.

4. Cross-functional Collaboration

• Work closely with creative, content, and product teams to develop high-performing ad creatives and landing pages.

• Align campaign objectives with brand and business goals.

5. Market & Competitor Insights

• Stay updated with digital marketing trends, ad platform updates, and competitor activities.

• Test new channels, formats, and targeting methods to scale performance.

Job Requirement

Must-Have: 

• 1–3 years of experience in performance marketing / paid media buying. 

• Hands-on experience with Google Ads & Meta Ads campaign management. 

• Strong analytical skills with the ability to translate data into actionable insights. 

• Familiarity with web analytics tools (GA4, GTM, Looker). 

• Proficiency in A/B testing and conversion rate optimization techniques. 

Nice-to-Have: 

• Experience in eCommerce or retail. 

• Exposure to TikTok Ads, LinkedIn Ads, or programmatic platforms.