[HCM] Trade Marketing Manager - FMCG

Job Description

1. Objectives:

Trade Marketing Manager is a critical role who will be responsible to translate marketing ideas into winning customer and shoppers’ actions; and create Impactful In-Store activations. Translate marketing objectives and knowledge of products, customers and shoppers into business opportunities in line with channel roles and strategies to maximize business growth and ROI.

• Bringing the category vision into life in the market via collaboration with Brand and Sales Teams
• Develop in-store strategies and tactics that motivate customers positively (both short and long term) and shoppers to buy
• Evaluates promotion effectiveness on account productivity, plans; implements and monitors trade activities, and promotion programs
• Provides merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing company’s display tools and best practices whenever applicable
• Collects and manages market intelligence for management decision making
• Supports the sales team in the deployment of the Perfect Store Picture of Success
• Engages third party agencies and distributors for the execution of the brand activities and management of assets

2. Key Accountabilities or Responsibilities:

Data Analytics

• Sell In and Sell Out consolidation and analysis of promotions and campaigns
• Recommend Key Actions and decision ready reports from drawn insights

Business Operations

• Co-lead the implementation of channel & category strategies developed by both Sales & Marketing consistent to the Category Vision
• Independently leads discussion of BPIs and Local promotions to Distributor Sales team.
• Leads the implementation and monitoring of Trade Promotion Effectiveness; to be able to draw insights for forward decision making
• Champions Co-packing process and execute on time and in full all promotions
• Execute planned sampling activities and capture potential insights for programs deployed
• Designs local translated POSMs by him/herself or with local third party agency

Merchandising

• Recommends merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing company’s display tools and best practices whenever applicable.
• Supports the sales team in the deployment of the Perfect Store Picture of Success

Retail Environment

• Collects and manages market intelligence for management decision making.

Job Requirement

• 2 to 3 years’ experience in sales & distribution / channel management / field trade marketing
• Minimum 2 years sales experience
• Demonstrated strong planning capability
• Creative and strategic thinker with experience of third party agency needs, structure and process
• Understanding of online advertising ecosystem, social media, digital and mobile marketing
• Ability to be proactive: take initiative, think and deliver new solutions.
• Track record of pitching, setting up and delivering partnerships with key stakeholders
• High level of Project Management skills
• Superb written, visual and verbal presentation skills
• Proactive versus reactive thinker who maintains a positive attitude
• Ability to multi-task and efficiently manage time and priorities
• Ability to handle stress and remain calm and productive under unexpected pressures
• Product Marketing experience is a plus
• Good command of English.