Head of Maketing

Job Description

1. JOB OBJECTIVE

Execute integrated marketing activities to build the company’s brand, support business operations, and develop the market in the construction industry.

2. KEY RESPONSIBILITIES

a. Branding & Communications

· Responsible for design-related tasks such as developing brand identity, brand strategy

· Provide direction for content and visual style across communication channels such as: Website, Fanpage, Zalo OA, LinkedIn, etc.

· Manage and regularly update the company’s website and social media platforms.

· Support the organization of events such as seminars, trade fairs, construction exhibitions, ground-breaking ceremonies, and inaugurations.

b. Online Marketing

· Plan and execute advertising campaigns (e.g., Facebook Ads, Google Ads…).

· Optimize website content for SEO and enhance search visibility for construction services.

· Coordinate with the technical team to showcase key projects and highlight accomplishments.

c. Offline Marketing

· Assist in designing sales materials such as company profiles, brochures, catalogues, and posters.

· Manage and oversee the printing of all marketing and sales support materials.

d. Market Research & Analysis

· Collect market data related to the construction industry, competitors, and industry trends.

· Regularly update both domestic and international design trends to ensure the highest effectiveness of design outputs.

· Analyze and evaluate the performance of executed marketing campaigns.

Job Requirement

3. REQUIREMENTS        

·        Bachelor’s degree in Marketing or related fields.

·        2–3 years of experience in a similar role, with strong capabilities in branding and brand development.

·        Proficiency in English (all four skills: listening, speaking, reading, and writing).

·        Prior experience in construction/industrial marketing is an advantage.

·        Preference will be given to candidates aged 30–35.

4. BENEFITS

·        Competitive salary and performance-based bonus; full participation in social, health, and unemployment insurance as per labor regulations.

·        A dynamic, youthful, and friendly working environment that fosters personal growth.

·        Opportunities for professional training and career development.

·        13th-month salary, holiday bonus, and annual company trips.