In-store Marketing Specialist

Job Description

Responsible for assisting the implementation of marketing and activation programs at store, ensuring proper execution, brand visibility, and compliance with company standards. The role coordinates with internal teams and vendors to manage materials, control budgets, handle payments, and support logistics.

DEPLOYING & MONITORING MARKETING ACTIVITIES (NSO, activation…)

• Planning & Implementing store activation (operation, communication) to increase sale/ traffic to stores.
• Coordinate to prepare necessary materials and supplies (POSM, technical equipment, goods, budget,…)
• Manage the activation inventory, including inventory counting, and transporting materials.
• Ensure constant communication between the retail team, trading team, accounting team, warehouse team, vendors, and project lead. Generate the cost for the order and process the internal shipment for DC to store.
• Tracking implementation progress, collect execution images, analyze campaign results, and prepare performance reports.
• Do alignment with direct line manager and ensure the target achievement;
• Implement other tasks at line manager assigned.

PAYMENT AND ADMINISTRATIVE SUPPORT

• Collect and verify invoices and documents related to activities expenses.
• Liaise with vendors to confirm services, submit and follow up all PR/PO/AFP to ensure process payments on time.
• Maintain and report activation expenses to ensure adherence to the approved budget and current process.
• Comply with the Company’s processes, procedures, regulations, and standards.

Job Requirement

• Bachelor's Degree in Marketing or related major.
• At least 2 - 3 years of experience in Marketing field.
• Strong understanding and knowledge of Brand Strategies in Vietnam.
• Interpersonal and analytical skills.
• Basic understanding of budgeting and financial management for activities.
• Strong organizational and time management skills.
• Detail-oriented with excellent document and payment handling abilities.
• Effective communication skills and ability to coordinate with stakeholders.
• Understanding of advertising regulations and licensing requirements is a strong advantage.
• Computer usage ability MS. Office (Word, Excel, Power-point).