Key Account Manager ( Horeca Channel )

Job Description

I. Duties & Responsibilities:

• Develop and execute strategies to drive sales growth in on-premise channels (such as restaurants, cafes, and hotels )
• Build and maintain strong relationships with key On Premise partners.
• List-in and Plan.

II. Main Tasks:

• Collaborate with cross-functional teams to ensure effective distribution and visibility of company products.
• Monitor market trends and competitor activities to identify opportunities and threats.
• Analyze sales data and provide insights to optimize performance.
• Conduct regular business reviews with clients to enhance customer satisfaction.
• Manage promotional activities and negotiate terms with partners.
• Monitor market trends and maintains data on competition.
• Ensure compliance with company policies and standards.

Job Requirement

• Bachelor’s degree in Business Administration, Economy,….or a related field.
• At least 03 years of experience working at the position of Key Account Manager, priority in FMCG industry.
• Have good knowledge of sales in the field of FMCG consumer goods. Especially knowledge and understanding of special customer channels (Key Account/HRC Account) and types of direct consumer customers (On-premise).
• Have basic knowledge of marketing and building trade support activities (Trade marketing).
• Have knowledge of implementing business strategies.
• Ability to analyze and plan.
• Good skills in negotiation.
• Good communication/presentation/persuasion skill.