Lead UA Performance Marketing, Global E-commerce Mobile App

Job Description

Lead UA Performance Marketing, Global E-commerce Mobile App - Up to 30-month salary + Sign-on Bonus up to 3 month (English proficiency required)

About the role

Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

We are seeking a talented and experienced Lead UA Performance Marketing professional with deep expertise in Applovin to join our team. In this role, you will be responsible for leading and executing our user acquisition and performance marketing strategies, specifically on the Applovin platform. You will play a critical role in driving revenue and scaling our user base for our mobile applications.

To recognize talent, a Sign-On Bonus of up to 3 months is offered for those joining before November 30th, ensuring you feel valued from your very first day with us.

WHAT WILL YOU DO

- Strategize and execute full-funnel performance marketing campaigns across key platforms (Meta, Google, TikTok, Pinterest, AppLovin, etc.) to acquire new customers and increase customer lifetime value.

- Plan, launch, monitor, and continuously optimize ad campaigns, focusing on cost efficiency and measurable ROI.

- Analyze campaign performance deeply to track KPIs (CPI, ROAS, CVR, retention, etc.), uncover insights, and propose clear optimizations.

- Collaborate closely with cross-functional teams including creatives, analytics, and product to align on campaign goals and execution.

- Stay updated on industry trends, algorithm changes, and best practices to ensure we stay ahead in the digital advertising space.

- Constantly A/B test ad creatives, audience segments, placements, and bidding strategies to enhance performance.

- Prepare and present regular campaign performance reports with actionable insights and learnings.

Job Requirement

WHAT WE ARE LOOKING FOR

- 3-5+ years of hands-on experience in performance marketing, with a significant focus on mobile app user acquisition on AppLovin or similar platforms (e/g Unity, ironSource, Google, UAC, TikTok)

- Experienced in managing a team of 3-5 people

- Proven track record of managing and scaling campaigns on the Applovin platform

- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights

- Expertise in A/B testing, cohort analysis, and LTV (Lifetime Value) modeling

- Proficiency with analytics and attribution tools (e.g., AppsFlyer, Adjust, Singular)

- Excellent communication and presentation skills

- Ability to work autonomously and manage multiple projects simultaneously

- English proficiency required

WHAT YOU CAN EXPECT

- At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

- Well-trained program by our marketing experts, from technical skills by our seniors to soft skills by our team leads and managers

- Clear & transparent career development and promotion opportunities, excel to team lead position within 1-2 years

- Attractive salary, bonus, fair and transparent scheme, income up to $7000/month (basic salary up to $2000 depending on capacity)

- Sign-on bonus may be considered and applied if you join us before November 30th

- Opportunities for internal rotation & master all key digital marketing platform from Google, Meta to Tiktok, Pinterest and many more

- Flexible, non-binding working time and space according to office hours

- Full salary during probation

- 12 days work-from-home & 12 days of paid annual leave

- Global health insurance package for yourself

- Guaranteed 13th month salary

- Quarterly bonus & Year-end bonus as part of our profit sharing program

- A Pantry & a Crossian Cafe stocked with goodies, ready to serve

- Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events

- General company T&D Program

- Other benefits in accordance to Company's Policy and Vietnam Labor Laws