Market Research Manager

Job Description

Location: Ho Chi Minh City (HCM)
Working Hours: Monday to Friday, 8:30 AM - 5:30 PM

Job Description:
We are seeking a Market Research Manager to lead market analysis and research for consumer products, with a focus on snacks. The ideal candidate will play a key role in identifying market opportunities, developing product concepts, and driving their implementation to align with our business goals.

Responsibilities:

1. Conduct comprehensive market analysis and research on consumer products, especially snacks, to propose innovative product concepts and actionable implementation plans.
2. Perform competitive product analysis to set clear product objectives. Identify and evaluate potential suppliers by assessing product quality, supply capacity, pricing, and service levels.
3. Develop and execute product plans, managing the end-to-end process from concept to commercialization while ensuring profitability.
4. Collaborate with cross-functional teams, including content, marketing, and supply chain, to ensure seamless product development and optimization. Drive system implementation for efficient product iteration.
5. Conduct in-depth market research and regularly share insights with marketing and sales teams.
6. Analyze consumer behaviors and forecast future sales trends to inform product strategy.
7. Stay informed about market trends, consumer preferences, industry research, and best practices to maintain a competitive edge.

Job Requirement

Requirements:

1. Over 5 years of experience in supply chain management or related roles, preferably within the confectionery industry.
2. Proven experience in product or strategy analysis, retail supply chain planning, transaction fulfillment, or inventory strategy is highly desirable.
3. Strong communication and collaboration skills, with a proactive and responsible approach to work.
4. Exceptional analytical and strategic thinking abilities.
5. Excellent verbal and written communication skills.
6. Proficiency in English (Chinese language skills are a plus).

Join us in Ho Chi Minh City and contribute your expertise to drive innovation and success in the consumer products industry!