Marketing Engagement Growth Assistant

Job Description

Summary

The Marketing Engagement Growth Assistant is responsible for developing and executing social media growth strategies to:

• Increase engagement, followers, and brand awareness
• Build a professional community in HR – recruitment – consulting
• Connect with and nurture relationships with potential clients
• Drive revenue through social media campaigns

Job Responsibilities

• Develop community growth and brand-building strategies on LinkedIn, Facebook, TikTok, and YouTube.
• Collaborate with the Content team to plan weekly/monthly channel-specific content, including:
  • Professional articles and industry insights for LinkedIn
  • Engaging and accessible content about services/clients for Facebook
  • Educational or entertaining short videos (reels/shorts) for TikTok & YouTube
• Execute and track mini-campaigns to generate leads, attract prospects, and boost sales.
• Build and manage communities (groups, forums) to foster connection and share valuable content.
• Analyze platform metrics, prepare periodic reports, and propose improvements.
• Engage regularly with followers to build a professional and approachable “brand personality.”
• Stay updated with social media trends (HR trends, video trends, etc.) and recommend relevant applications.

Job Requirement

Job Requirements

• Fresh graduate or final-year student, major in Marketing, PR or Communication with practical experience in Social Media, Digital Marketing, or Community Building.
• Strong understanding of platform features and algorithms (LinkedIn, TikTok, Facebook, YouTube).
• Skilled in content writing, planning, and tailoring messages to user behavior across channels.
• Strategic thinking and analytical skills, with experience using tools such as Meta Business Suite, TikTok Insights, YouTube Studio, LinkedIn Analytics, etc.
• Strong collaboration skills when working with Design, Content, Sales, or Recruitment teams.