Marketing Executive

Job Description

MAIN ROLES:

1. Event Organization:

· Collaborate closely with E-commerce, Retail, and Visual Merchandising teams to ensure marketing consistency across channels.

· Provide support in marketing events, seasonal campaigns, brand activations and private sale.

· Manage administrative and reporting tasks related to campaigns.

2. KOL & Partnership Development:

· Identify, approach, and maintain relationships with KOLs, influencers, and brand advocates.

· Negotiate collaboration terms and manage content deliverables.

· Ensure alignment between influencer, partner content and brand image.

· Monitor influencer performance and campaign ROI.

· Coordinate and implement sponsorship programs in collaboration with partners.

3. Communication:

· Manage customer-facing communication via direct channels (SMS, email, social content, etc.).

· Ensure all content reflects brand tone, message, and seasonal priorities.

• Support the development and execution of PR strategies and brand stories aligned with marketing campaigns.

4. Customer Relationship Management (CRM)

· Support CRM strategy and execution to drive customer retention and loyalty.

· Collaborate with external and internal teams to plan targeted CRM campaigns (SMS, ZNS, email, etc.) based on customer segmentation and insights.

· Track campaign performance and suggest optimization opportunities.

· Ensure all CRM communications are aligned with brand tone and messaging.

5. Trade Promotion

· Implement monthly promotional programs according to brand guidelines.

· Collaborate with the design team to develop creative key visuals.

• Manage the production and printing of POSM materials for stores.

Others: follow other requests and assignments from Line Manager based on business needs

Job Requirement

Education/ Training Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related fields.

• Fluency in both verbal and written English is preferred

• Fluent communication and presentation skills, both in verbal & writing.

Experience

• 3+ years of experience in marketing, with a focus on brand management, digital marketing, or trade marketing.

• Proven track record in planning and executing marketing campaigns, preferably within the fashion, retail, or lifestyle industry.

• Collaboration and teamwork, able to work effectively with internal teams and external partners.

• Adaptability and problem-solving skills to handle fast-paced, dynamic market conditions.

• Excellent communication skills, creative thinking, and ability to stay updated with market trends.

• High sense of responsibility, strong teamwork skills, and ability to handle pressure.