Marketing Manager

1. Job Objectives

The Marketing Manager plays a crucial role in shaping marketing strategies to enhance Nhất Tín Logistics' brand position in the transportation industry (especially high-value goods and customized delivery services). This position is responsible for planning and executing strategic marketing initiatives, supporting business development, improving customer experience, and optimizing marketing operations (start immediately).

• Nhat Tin Logistics (HO) - Tan Binh, Ho Chi Minh City, Vietnam (On-site)
• Salary Range: 30 - 40 million VND/month
• Report to: D.CEO

2. Key Responsibilities

a. Brand Development and Management

• Develop a comprehensive branding strategy to strengthen Nhất Tín Logistics' position in the high-value goods transportation market.
• Implement multi-channel communication campaigns to ensure consistent brand recognition across digital platforms and traditional media.
• Define content strategy to ensure a clear, unique, and competitive brand message.

b. Market Research & Product Development

• Conduct in-depth market research, analyze industry trends and customer behavior to propose optimal marketing strategies.
• Recommend product/service improvements based on market data and customer feedback.
• Prepare periodic analytical reports to provide insights for strategic decision-making.

c. Digital Assets & Media Management

• Develop and optimize digital marketing strategies on platforms such as Facebook, Zalo, YouTube, TikTok, and other digital channels.
• Manage content to ensure consistency and effectiveness of digital communication campaigns.
• Work with content creation teams to execute high-impact marketing campaigns.

d. Business Development Support

• Develop and execute marketing campaigns to increase brand awareness and attract and retain B2B customers.
• Create lead generation strategies and optimize sales processes to support the Sales team.
• Collaborate with relevant departments to develop personalized marketing solutions that enhance the customer experience.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in Marketing, preferably in the Logistics or B2B commerce industry.
• Strong knowledge of brand strategy, digital marketing, market analysis, and customer behavior.
• Hands-on experience in executing large-scale marketing campaigns.
• Excellent leadership, teamwork, and communication skills.
• Strong analytical skills, strategic thinking, and creativity in marketing development.