Marketing Manager

Job Description

Job Scope

The Marketing Manager plays a critical role in translating business and product strategies into compelling brand stories, integrated marketing plans, and effective executions across real estate projects. This role requires a strategic mindset, strong market insight, storytelling ability, and a performance-driven approach to ensure each project connects with the right audience and contributes directly to successful sales outcomes.

Key Responsibilities

1. Product Insight & Market Intelligence

• Work closely with the Sales Director, in-house sales team, and agent network to analyze the market, understand key trends and buyer behaviors in order to define appropriate product and communication strategies.
• Establish a continuous market monitoring system to track competitor projects, pricing dynamics, absorption rates, and feedback from agents, agencies, and prospective buyers.
• Analyze project data, sales performance, and customer insights to advise on communication direction, product positioning, and target audience mapping.

2. Segmentation – Targeting – Positioning (STP) & Brand Strategy

• Develop customer personas tailored to each project and product type.
• Define brand positioning for the project based on its unique selling propositions, market insights, and external context.
• Collaborate with the creative team and external agencies to develop brand identity systems, core messages, taglines, and campaign big ideas.

3. Integrated Marketing Planning & Execution

• Build full-cycle marketing plans aligned with the project’s development timeline: teaser, pre-sale, official launch, sustain, and clearance phases.
• Deploy integrated marketing campaigns across channels: digital, social media, PR, KOLs/influencers, offline events, and media booking.
• Oversee the production of marketing assets including brochures, sales kits, CGI videos, project films, websites, and POSM.

4. Sales-Centric Coordination & Agent Collaboration

• Work closely with the Sales Director, sales teams, and agents to ensure all marketing activities effectively support sales targets across all project phases.
• Plan and execute communication activities in alignment with sales release strategies — including agent onboarding, agent meet-ups, and VIP guest events.
• Gather feedback from sales/agents/customers to continuously fine-tune messaging, targeting, and creative direction.
• Support the creation of sales materials such as sales decks, presentation scripts, project imagery/videos, POSM, and product training sessions.

5. Budget & Performance Management

• Develop and manage marketing budgets for each phase of the project; monitor spending, track KPIs, and evaluate overall marketing effectiveness.
• Analyze campaign performance based on key metrics (reach, leads, cost per lead, bookings, etc.) and propose timely optimizations.
• Prepare weekly and monthly reports, post-campaign reviews, and adjust strategies based on real-time sales performance.

Job Requirement

Requirements

Educational Background

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related fields.

Experience

• Minimum 5 years in a marketing management role, ideally in real estate, agency, or lifestyle/luxury branding.
• Proven experience in full-cycle marketing for residential or mixed-use real estate projects.

Skills

• Strategic thinking with deep understanding of branding and market dynamics.
• Excellent communication, planning, and project management abilities.
• Strong analytical skills and the ability to convert data into strategy.
• Proficiency in briefing and evaluating creative assets (videos, CGI, copy, visuals).
• Fluent in English and Vietnamese.
• Proficient in Microsoft Office (especially PowerPoint, Excel) and project collaboration tools.

Personal Traits

• Inquisitive, creative, and culturally sensitive.
• High level of initiative and willingness to get hands-on across all phases of the project.
• Able to travel for extended periods when required to support project launches or site-based activities and monitoring.
• Detail-oriented while maintaining a strategic view.
• A collaborative and proactive team player.
• Deep passion for real estate, design, and storytelling.