Our client is a company operating a chain of Building Materials & Furniture stores. Due to business expansion needs, we are seeking a talented candidate for the position of Online Business Director, with job details as follows:
Planning and Managing E-commerce Business Activities:
Develop and implement short-term, mid-term, and long-term marketing strategies to build, promote, and enhance the image and products of the company across various media channels to drive e-commerce business effectiveness.
Manage and develop plans to expand the existing online marketing channels of the Group, such as the website, sales app, Facebook, and other social media platforms.
Plan and develop the expansion of e-commerce channels on popular platforms such as Shopee, Lazada, and TikTok.
Develop sales promotion activities on online channels such as flash sales, hot deals, vouchers, etc.
Plan and execute online sales sessions (livestream) on platforms like TikTok Shop, Shopee, Facebook, Youtube, etc.
Develop and implement a strategy to collaborate with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOC) to optimize brand impact and enhance brand performance.
Marketing Budget Management and Brand Recognition Enhancement:
Establish marketing budgets, allocate and effectively utilize media channels such as Google Ads, Facebook Ads, TikTok Ads, etc., to enhance brand recognition and increase sales.
Strengthen and maintain brand recognition on e-commerce platforms.
Optimize product descriptions, information, and images to ensure brand presence.
Measuring the Effectiveness of Marketing Campaigns:
Track and measure the effectiveness of both paid and unpaid marketing campaigns.
Regularly evaluate and analyze performance to devise strategies for optimizing communication programs and promotions to increase sales and brand development.
Collect statistics, analyze, and report the effectiveness of each livestream session.
Training and Team Management:
Establish and develop the E-commerce team.
Train, coach, and guide team members to perform daily activities effectively on the e-commerce platform.
Establish a system of KPIs to evaluate the effectiveness of the department/ team's work.
Other tasks will be assgned by BOD
Job Requirement
Bachelor's degree or higher in Marketing, Communications, Business Administration, or related fields.
Minimum of 5 years of experience in the position of E-commerce Director or equivalent positions.
Experience in online marketing and e-commerce business, specializing in E-commerce.
Experience in building and managing stores on e-commerce platforms such as Shopee, Lazada, Tiki, Tiktok shop, etc.
Candidates familiar with the operation, development, and management of TikTok channels are advantageous.
Proficient in knowledge of laws related to e-commerce.
Possess management, planning, organization, operation, training, and customer service skills.
