Online Content Specialist

Job Description

As an Online Content Specialist, you will be responsible for producing high-quality, conversion-oriented content across Con Cung’s ecommerce platforms — including website, blog, and SEO projects with brand partners in the mother and baby category. You will play a key role in driving sustainable user growth by delivering engaging, accurate, and strategically aligned online content that meets both brand and business objectives.

1. Product/SKU Listing & Operations (40%)

• Ensure timely and accurate publishing of product information, promotional combos, and gifting programs on the website and app in alignment with monthly sales campaigns.

• Guarantee completeness, accuracy, and attractiveness of product content to support users in making informed online purchase decisions.

• Coordinate closely with category teams, operations, and other internal departments to ensure smooth execution of content-related tasks.

2. Online Content Production (30%)

• Create and publish SEO-optimized, editorial-quality content for online channels as required by project goals and brand initiatives.

• Develop informative and trustworthy articles related to parenting, nutrition, care, and shopping for moms and babies — in compliance with Con Cung’s content guidelines and editorial standards.

• Manage content production workflow, ensuring timely delivery and quality assurance.

3. Project Management & Execution (20%)

• Lead the execution of content-related projects and ensure they are delivered smoothly and aligned with pre-defined KPIs.

• Work collaboratively with both internal stakeholders and external vendors to proactively address project challenges and ensure timely resolution.

• Mentor and coordinate supporting team members to help achieve project objectives.

4. Product Development & Data Analytics (10%)

• Research and evaluate current features, UX/UI, and technical limitations of Con Cung’s website and app to propose enhancements that improve user experience and conversion.

• Collect, analyze, and interpret content performance metrics (e.g., traffic, engagement, conversion, bounce rate) using tools like Google Analytics, Search Console, and content dashboards.

• Develop insights and reports that inform content strategy, SEO priorities, user engagement tactics, and growth experiments.

Job Requirement

• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or related fields.

• Familiarity with tools like Google Analytics, Search Console, keyword research platforms (Ahrefs, SEMrush), or ecommerce CMS is a plus.

• 2+ years of experience in content creation, preferably for ecommerce or parenting-related industries.

• Solid knowledge of content writing, SEO best practices, and online customer journey.

• Experience managing content workflows via CMS or ecommerce platforms.

• Proven ability in project development and execution, working cross-functionally in a fast-paced environment.

• Strong interpersonal, teamwork, and communication skills.

• Ability to work under pressure, manage deadlines, and prioritize effectively

Benefit

• Annual bonus: 2 - 3 months under minimum KPI requirement
• Fast promotion opportunities based on personal ability
• Work in a dynamic, open, creative environment
• Regular training, company team building, birthday bonus