To develop and implement the product strategy to ensure the achievement of objectives inaccordance with the plan.
To deep understanding of the brand, the specialty care industry, how to effectively engage HCPs, and identify market opportunities for the product.
To lead and collaborate with other functions to ensure new product launch excellence and to drive cross functional alignment.
To monitor, analyze, and evaluate product performance and customers’ feedback to generate new product ideas, to meet customers’ needs and unmet needs.
To work with Medical Affairs and Training Managers to ensure sales team are capable to execute case-based approach and other specialty care skill set.
To execute Multi Channel Marketing (MCM) as part of better sales force effectiveness and HCPs’ engagement.
Manages product portfolio and contributes to the implement of marketing strategies towards both new and existing products
Organizes and plans marketing activities including launching new product, promotion, orcommunication aspects to raise brand awareness and leverage sales
Assists in the preparation of pricing strategy and handles issues related to product specifications, quality and delivery schedule
Involves in planning and execution of products and business-related events and training
Identifies market requirements for current and future products by conducting market research/competitive analysis (including trend awareness, price points, new product concepts, global packaging, etc.)
Arranges special events e.g. seminar, booth exhibition for making understanding about drug information to customer.
Provides product knowledge consultation, product presentation and product training to customer and sales team.
Builds and maintains good relations with opinion leader and key customer.
Supports sales team to achieve sales target.
Job Requirement
Graduated in Pharmacy Plus MBA would be an advantage.
At least 3-4 years of experience in pharmaceutical experience in Generic Industry. Specifically in Neurology, Psychiatric and Cardiology segment.
Impressive good communication and interpersonal skill
Experience to leverage
Have strong leadership and people management skill.
Able to work independently with result-oriented and collaborate effectively.
Equally strong is strategic thinking and product management.
Strong execution of work and proven collaborative working (Internal & External stakeholders) for results.
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