Retail Innovation Assistant Manager (Perfect Store + Trade MT)

Job Description

Shopper Marketing:

• Drive shopper marketing strategies (compelling shopper insights, critical touchpoints along O2O shopper path to purchase) and translate insights for channel growth.

Shopper Loyalty & Engagement:

• Support Loyalty activities including shopper segmentation & CRM system
• Sourcing innovative gift libraries to diversify loyalty program offerings

Retail innovation:

• Lead & implement retail innovation projects in partnership with modern trade retailers.
• Fostering Data-Driven Marketing Initiatives and Partnership with Omni retailers

Shopper Insights & Analysis:

• Develop dashboards & automated analytic system
• Develop a deep understanding of shopper and channel trends.
• Co-lead channel audits, I love shoppers, and other shopper-centric workshops.

Collaboration & Leadership:

• Partner with cross-functional teams (brand, category strategic planning, key account) and vendors to execute thematic shopper marketing campaigns.
• Co-lead JBP with Customer Managers for shopper solutions

Other tasks assigned by line managers

Job Requirement

• Minimum 3 years of experience in a relevant role in FMCG, retail, or a related industry.
• Experience with front-end/field teams is a plus.
• Understanding of shopper insights and data analysis.
• Extensive knowledge and experience with field teams is an advantage.
• High commitment and ownership

Key Skills

• Relevant Experience
• Strong analytical, problem-solving, and result driven.
• Good project management and communication skills.
• Proactive, resilience, eager to learn and a positive team player.