Senior B2B Marketing Executive (Content)

Job Description

Objectives

We are looking for an experienced and full-stack marketing executive with a passion for B2B marketing, inbound marketing, and digital marketing in general. You will be an important piece of the puzzle to our dynamic marketing team, together with driving outstanding business results for PMAX.

Job Description

Marketing Strategy & Planning (10%)

• Join the team to brainstorm ideas for marketing campaigns and activities throughout the year.
• Develop a detailed work plan for the given scope/workstream based on the overall plan.

Workstream Execution (80%)

Your scopes will be aligned with your line manager, including but not limited to some of the following:

• Content marketing (40%): Research, synthesize & write content to build impactful content materials (blog, social post, landing page, resources…) for related activities
• Website & Social media management (20%): Coordinate with content marketing executives to update content for website & social channels including Facebook, LinkedIn, and Youtube;
• Event management (20%): Plan and organize events such as workshops and webinars for both the potential clients and the potential employees of PMAX.
• Digital Advertising (10%): Plan, setup, optimize & analyze digital advertising campaigns on Facebook ads, LinkedIn ads, Google Ads… (you will be trained by PMAX Academy tutors)
• Lead nurturing (10%): Implement lead nurturing activities across channels, especially email marketing
• Others: Implement other marketing activities based on the strategy at each period.

Report & Analysis (5%)

• Report to the line manager about the effectiveness of the assigned marketing activities with insight and plan for further improvement.

Coordinating & Supporting (5%)

• Coordinate and support other team members within and outside the Growth team when needed.

Job Requirement

Job Requirements

Skills & Knowledge & Qualification

• Must have
  • Having a deep knowledge of B2B Marketing (full funnel from acquiring new leads to nurturing potential leads) and having a passion to grow further in this career path.
  • Understanding of marketing channels in terms of target audiences, pros and cons, and best practices to produce winning content for each channel
  • Excellent communication skills, especially in the field of advertising and branding.
  • Proficiency in utilizing AI tools or AI Agents for content creation and optimization, with a willingness to adapt to emerging technologies in marketing
  • Excellent project management and time management skills.
  • Experimental mindset with enthusiasm about learning new things and the ability to self-motivate and teamwork.
  • Strong  data-driven mindset
• Good to have
  • Experiences in marketing agency or having knowledge of marketing agency business.
  • Creative and innovative mindset with interest in working in a start-up environment.
  • Ambitious and willing to fast-track.

PMAX-er Identification

• Client Impact: Everything we do is ultimately to deliver real client impact and value.
• Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
• People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
• Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
• Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
• Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.

Benefits

• Competitive salary range with quarterly & yearly incentives and 13th-month salary
• Flexible working time with 4 days working from home per month and 15 paid leaves per year
• Insurance as full salary (SHUI)
• Annual health check-up and Healthcare Insurance VNI for all employees
• Laptop allowance or support for laptop purchase costs on an individual basis
• Internal training & career development opportunities, and external L&D budget sponsorship
• Team bonding budget quarterly, snack time to engage team members
• Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)
• Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
• Other staff welfare allowances.