Senior Digital Marketing (Popeyes & Burger King)

Job Description

Develop an effective communication plan and execute all the plans that follow up marketing campaigns for Popeyes & Burger King:

• Managing the organization’s public image by creating and implementing marketing campaigns that promote brand recognition
• Drafting press releases to support new product launching, branding or any newsworthy activities.
• Writing content for websites, newsletters, brochures, social media, website or other materials used to promote the brand or its activities
• Working closely with agencies and vendors to keep all brand’s project running and align with global brand identity and marketing strategy.
• Create, initiate, develop and/or implement the short-term and long-term digital marketing strategies, campaigns and digital activations to increase brand awareness and online revenue (from Web, App, Mini App, etc.) for the brand
• Working closely with agency and brand team to implement digital marketing approach, including organic and paid media optimization.
• Own and maintain site analytics, metrics, and campaign reporting. In depth knowledge of SEO, Google Ads, Facebook Ads, TikTok Ads, Zalo Ads, etc.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Be responsible for daily, weekly, monthly or ad hoc reporting to evaluate channel performance to feed into overall marketing strategy

WEB/APP (Extra).

• Ensure the system provides an effective sales funnel.
• Develop and implement online marketing techniques that will drive new & retain customers.
• Track marketing metrics and trends, like conversion rates and web/App analytics.
• KPIs and prepare budgets, report communication campaigns.