Senior Digital Marketing

Job Description

We are looking for a highly experienced Senior Digital Marketing Specialist with a strong background in Performance Marketing to drive customer acquisition, conversion, and retention through paid digital channels. The ideal candidate will be data-driven, analytical, and capable of optimizing multi-channel campaigns to maximize ROI.

Key Responsibilities

• Develop, execute, and optimize performance marketing campaigns across various channels (Google Ads, Meta Ads, TikTok, Programmatic, etc.).

• Own and manage budget allocation across channels to maximize efficiency and ROI.

• Analyze and interpret campaign data to optimize conversion rates, CAC, and ROAS.

• Conduct A/B testing on ads, creatives, landing pages, and audience segments to enhance performance.

• Work closely with the creative team to develop high-performing ad copies, visuals, and video content.

• Collaborate with the product and CRM team to ensure seamless customer journey and retention strategies.

• Monitor, analyze, and report on key performance metrics, identifying insights and making data-driven recommendations.

• Design promotional campaigns and manage promotional budgets to enhance customer conversion while optimizing costs.

• Utilize design skills to create compelling marketing assets that align with brand identity and drive engagement.

• Stay updated on industry trends, competitor activities, and emerging technologies to identify new growth opportunities.

Job Requirement

• 5+ years of experience in Digital Marketing, with a strong focus on Performance Marketing.

• Proven track record in running and scaling high-budget performance campaigns.

• Hands-on experience with Google Ads, Meta Ads, TikTok Ads, and other paid media platforms.

• Strong understanding of tracking, attribution, and analytics tools (Google Analytics, GTM, Appsflyer, Mixpanel, etc.).

• Proficiency in data analysis and performance optimization (Excel, SQL, Looker, or similar tools is a plus).

• Experience with growth marketing strategies, retargeting, and funnel optimization.

• Ability to thrive in a fast-paced, data-driven environment and make real-time campaign adjustments.

• Strong communication and stakeholder management skills.

• Experience in e-commerce, fintech, healthtech, or similar industries is a plus.

Experience in managing and optimizing promotions and discount strategies to drive conversions efficiently.