Senior Executive, Digital Performance Marketing

Job Description

• Develop and execute the overall digital performance marketing strategy to drive customer acquisition, revenue growth, and brand awareness for our cosmetic brand's E-commerce platform.
• Lead and manage digital advertising campaigns across multiple channels, including search engine marketing (SEM), display advertising, paid social media, and affiliate marketing, ensuring optimal performance and ROI.
• Conduct thorough market research and competitor analysis to identify trends, opportunities, and best practices in the digital marketing landscape.
• Collaborate with internal teams, including marketing, creative, and analytics, to plan and execute integrated marketing campaigns that align with brand objectives and target audience.
• Optimize website and landing page experiences to improve conversion rates and maximize customer lifetime value.
• Monitor and analyze campaign performance metrics, generate regular reports, and provide actionable insights to drive continuous improvement.
• Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices, and proactively recommend innovative strategies to enhance the brand's digital presence.
• Manage relationships with external vendors, agencies, and partners, ensuring effective collaboration and timely execution of campaigns.
• Stay informed about relevant regulations and compliance guidelines related to digital marketing and ensure the brand's activities align with legal and ethical standards.
• Stay updated with the latest developments in E-commerce and digital marketing platforms, tools, and technologies, and identify opportunities for their implementation.

Job Requirement

Qualification and Experience

• Education: Bachelor Degree in relating fields.
• Proven experience in digital performance marketing, preferably within the cosmetics industry and E-commerce environment.
• Strong expertise in managing and optimizing digital advertising campaigns across various channels, such as SEM, paid social media, display advertising, and affiliate marketing.
• In-depth knowledge of digital marketing platforms, tools, and analytics, including Google Ads, Facebook Ads, Google Analytics, and marketing automation software.
• Demonstrated ability to analyze data, generate insights, and make data-driven decisions to optimize campaign performance and drive business results.
• Excellent understanding of SEO principles, keyword research, and optimization techniques to enhance organic visibility. - Knowledge of marketing and branding.
• Fluency in English
• Computing: MS Office, especially Excel.

Personal skills and attributes

• Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
• Highly analytical mindset with a keen eye for detail and the ability to interpret complex data sets.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Proactive and innovative mindset, with a passion for staying ahead of industry trends and leveraging new technologies and strategies to drive business growth.
• Hardworking, able to work under high pressure & tight deadlines.
• Excellent follow-through skills and time-management skills.
• Able to work well in a team as well as individually.
• Possesses high level of reliability, integrity, and personal ethics.