Senior Expert, Business Customer Segmentation and CVP

Job Description

Job Purpose

The job holder support management for the effectiveness of assigned customer portfolio

Key Accountabilities (1)

Customer and Industry Insights

- Design and deploy offerings and CVP/ business orientation at sector/activities, sub-segment, and/or partnerships level through conducting thorough understanding of customer needs and competitive landscape and market trend for acquisition, deepening and retention of customers

- Conduct research, in-depth interview, survey, focus group meetings to understand the characteristics and demands of customers as well as validate CVP/offerings with customers

- Embed clear CVP communication, sales pitch book / playbook across channels

- Participate in multi-functional workstreams as subject matter expert for credit orientation, provide insights for products and solutions development, improvement of sales and service channels, strengthen risk management requirements

- Collaborate with related teams for sector level / value chain CVP design and deployment

- Support RM in BCA writing on industry and market sentiment

Key Accountabilities (2)

Leads Generation và Management

- Generate new-to-bank (NTB) leads with suitable CVP/offering for frontline through developing relationships with associations, industrial zones / economic zones authorities, and embed CVP for partnership and value chain customers

- Leverage MM/USME segment value chain and generate leads for SME/MSME segment

Key Accountabilities (3)

Key Relationships - Direct Manager

Head of Function; Director, Business Segment; Senior Manager, Business Segment

Key Relationships - Direct Reports

N/A

Key Relationships - Internal Stakeholders

Other units in division, other units in TCB

Key Relationships - External Stakeholders

Customers, organizations, business associations, state agencies (GSO, tax authorities ...)

Job Requirement

Success Profile - Qualification and Experiences

-  Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration

-  Priority to have a master's degree or higher

-  Minimum 8 years in the position related to financial analysis / credit / market research, marketing of finance and banking

-  Prioritize work experience related to corporate customers

-  Mimimum TOEIC 650 or equivalent