Senior Expert, Business Marketing (Digital MKT)

Job Description

Job Purpose

The job holder take responsibility for the activities of bussiness marketing of division, including:

1. Business Marketing Planning

2. Design of MKT content for Program/ Campaign

3. Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated 4 Marketing performance management

4. Marketing performance management

Key Accountabilities (1)

1. Business Marketing Planning

- Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities and linking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economic sectors/activities, customer groups

- Manage execution of marketing activities, budget, premium / stocks and provide monthly update

- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight

- Drive preparation and implementation of NPS survey

2. Design of MKT content for Program/ Campaign

- Design content for marketing program, campaign

- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

3. Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated via sales channel)

- Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign fulfilment process and documentation

- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon, above the line media, social media, strategic sponsorships, etc. (if any)

- Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g. TET premiums, Mid-autumn festival gifts, etc. if any)

4. Marketing performance management

Develop KPIs and approach for assessment of marketing value Monitor marketing programs and campaign performance / fulfilment

Job Requirement

Success Profile - Qualification and Experiences

-  Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration

-  Priority to have a master's degree or higher

-  Minimum 12 years in the position related to financial analysis / credit / market research, marketing of finance and banking

-  Prioritize work experience related to corporate customers

-  Mimimum TOEIC 650 or equivalent