Senior Manager, Business Marketing

Job Description

Job Purpose

The job holder manage and take full responsibility for the activities of Marketing - Customer Segmentation - BB Division, including:

1. Business Marketing Planning and marketing performance management

2. Design marketing content for program/campaign

3. Marketing campaign management

Key Accountabilities (1)

1. Business Marketing Planning and marketing performance management

- Develop and embed overall BB marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...

- Manage execution of marketing activities, budget, premium / stocks and provide update

- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight

- Drive preparation and implementation of BB NPS survey

- Design, build, embed and manage BB customer loyalty program by collaborating with other divisions and/or partnerships

- Develop KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2)

2. Design marketing content for program/campaign

- Design content for marketing program, campaign

- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Key Accountabilities (3)

3. Marketing campaign management

- Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation

- Strengthen BB public awareness and branding through collaboration with bank-wide Marketing team for award participation...

Key Relationships - Direct Manager

Head of Customer Segmentation

Key Relationships - Direct Reports

All employees within the units: Business Marketing Project Manager ….

Key Relationships - Internal Stakeholders

Other units in BB, other units in TCB

Key Relationships - External Stakeholders

Customers, organizations, business associations, state agencies (GSO, tax authorities ...)

Job Requirement

Success Profile - Qualification and Experiences

Qualification:

-  Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration

-  Priority to have a master's degree or higher

-  Minimum 10 years in the position related to financial analysis / credit / market research, marketing of finance and banking

-  Prioritize work experience related to corporate customers

-  Mimimum TOEIC 700 or equivalent