(Senior) Marketing Executive – Trade & Event

Job Description

1. Work closely with line manager to plan and execute mall-wide campaigns, events, activations, decorations and trade promotion activities.

§ Event & Activation: plan, prepare proposal for bidding process; lead agencies in delivering successful event activations aligned with marketing and CRM strategies

- Oversee on-site execution: arrange staging, lighting, sound, seating, promotional materials, and décor.

- Coordinate with relevant parties to ensure all event and decoration areas are well-prepared and aligned with the mall’s standards.

- Supervise event operation and troubleshoot any issues in a professional manner.

- Ensure all required documentation and approvals are completed.

- Manage in-mall signage, façade banners, hoardings and external advertisements during campaigns.

§ Decoration: Coordinate with external agencies to conceptualize, design and implement seasonal decorations aimed at attracting target customers.

§ Trade Promotion:

- Develop and implement trade promotions, including branded gifts and shopper engagement programs.

- Ensure full promotion/event details are submitted to local authorities for timely approval.

2. Tenant collaboration

- Provide supports for in-mall tenant collaboration activities, enhance visibility and shopping experience to tenants

- Prepare co-branding proposals, promotional brochures and collaboration materials.

3. Reporting

- Provide daily reports on footfall, key metrics on campaign performance.

- Monitor and report on emerging trends in events and retail activations.

- Track and manage campaign budgets, ensuring cost efficiency and value.

4. Performs other tasks as assigned by line manager

Job Requirement

·       Bachelor’s degree in: Marketing/ Mass Communications / Business or a related field.

·       At least 3 - 5 years of relevant experience. Candidates with prior experience working in event agencies or shopping malls is an advantage.

·       Ability to collaborate effectively with different stakeholders

·       Demonstrated experience in managing medium to large-scale events and activations.

·       Strong sense of responsibility, attention to details, strong project management skills.

·       Creative mindset with the ability to stay current with industry trends, while maintaining a professional approach to time, cost, and deadlines.

·       Proactive, detail-oriented team player with a positive attitude.

·       Ability to work under pressure, manage tight timelines and extra hours if needed.