Senior Marketing Specialist

Job Description

We are looking for a Senior Marketing Specialist to lead strategic marketing initiatives, product marketing, and enhance engagement for SkyJoy. This role will focus on brand awareness, campaign management, and partnerships to scale our loyalty program and maximize customer lifetime value.

• Marketing Strategy & Planning: Develop and execute marketing strategies to drive SkyJoy’s growth, ensuring alignment with business goals and the loyalty program’s objectives.
• Brand Management: Build and strengthen the SkyJoy brand through consistent messaging, storytelling, and creative execution across all channels.
• Campaign Development: Plan and oversee multi-channel marketing campaigns, including digital, social media, CRM, PR, and offline activations, ensuring high engagement and ROI.
• Market Research & User Insight: Conduct market research and analyze user insights to understand customer behaviors, trends, and preferences, ensuring informed marketing decisions.
• Competitor Research: Monitor industry trends and analyze competitors to identify opportunities and differentiate SkyJoy in the market.
• Supervise Design & Content: Oversee the creation of marketing materials, ensuring high-quality visual and written content that aligns with brand guidelines and campaign objectives.
• Manage Agency: Work closely with external agencies to ensure high-quality deliverables, effective campaign execution, and alignment with SkyJoy’s marketing strategy.
• Performance & Data Analytics: Track, analyze, and report on key marketing KPIs, optimizing campaigns based on performance insights.
• Cross-functional Collaboration: Work closely with Product, Data, Ops, and Partnership teams to ensure seamless execution of marketing initiatives.
• Budget Management: Manage marketing budgets efficiently to maximize returns on investment.

Job Requirement

Education & Work Experience:

• University degree in business or related discipline.
• BS/BA in Marketing or related field.
• Minimum 4+ years of marketing experience, with 2 years’ experience at manager level.
• Marketing experience in travel, airline, loyalty programs, lifestyle, OTA or retail is preferred.
• Experience with integrated marketing communication.
• Experience with social media (Facebook, Tiktok), or the creative media industry is a plus.

Skills & Personal Attributes:

• Detail-oriented with the ability to manage projects from inception through execution.
• Excellent communication skills, both verbal and written.
• Comfortable with data, analytics, CRM and loyalty programs coupled with creativity and a passion for branding.
• A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment.
• Entrepreneurial, self-starter with hands-on approach.

BENEFITS:

• Competitive salary package (Base salary and performance bonuses).
• Probation period salary is 100% of the official salary.
• Comprehensive health and accident insurance.
• 15 days of annual leave.
• Provision of work equipment (Macbook/ Laptop, mouse, monitor, etc.).
• A creative and modern working environment.