SENIOR PRODUCT MARKETING OFFICER

Job Description

– Product Marketing:

+ Driving results – launching products and features with maximum impact and driving sustained adoption and engagement over time

+ Determining and measuring success metrics for launch, growth, and ongoing adoption. Generate actionable insights and comprehensive reports on campaign performance.

+ Championing your product – keeping the broader team (Marketing, Business, Credit, Dealer…) aware of your product and campaigns.

+ Writing and briefing creative – creating messaging and design briefs for different mediums and audiences.

– Product Development:

+ Design and implement sophisticated product features, pricing strategies, marketing campaigns, and other programs on banking systems & integrated platforms, ensuring all setups are fully integrated.

+ Collaborate with Business Development, IT, other divisions, and vendors to address system issues and enhancements, ensuring timely resolution.

+ Participate in developing appropriate new financial products, enhancing existing products, and coordinating with related stakeholders to execute.

+ Partner effectively with marketing, IT, and data science teams to ensure optimal integration and utilization of Martech solutions.

– Others:

+ Participate in developing sales support tools including sales kit, brochure, leaflet…

+ Monitor budget spending to ensure cost efficiency and effectiveness.

+ Fulfill other tasks and/or assignments requested by Head or Line Manager.

Job Requirement

JOB REQUIREMENT

– Bachelor’s degree or higher in Economics, Marketing, or Business Administration.

– +3 years of experience as a Product Marketing Officer or similar Marketing role, preferably in Banking and Financial Service.

– Customer-oriented thinking and digital, technological mindset

– Hands-on experience with marketing technology platforms, applications, UX/UI

– Metrics-driven marketing mind with eyes for creativity

– Effective communication and interpersonal skills with a proven ability to work with cross-functional team

– Ability in time management skills and work well under high pressure

– Creativity and problem-solving skills

– Proficiency in English.

BENEFITS

– Attractive Salary (full insurance) + Allowance.

– Salary of probation: full 100%

– An attractive package of leave: 15 annual leave, birthday leave (gifts).

– Salary review based on work performance and company’s performance.

– Performance bonus, 13th- month salary.

– Health care package; Gym package; Annual health check-up.

– Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks.

– Yearly company trip; Year-End Party.

– Working hours: 8:00 – 17:00 from Monday – Friday.