Senior Trade Marketing Manager

Job Description

Are You Ready to Make It Happen at Global Commercial Partner?

Global Commercial Partner (GCP) is a pioneering unit in Vietnam, offering end-to-end solutions with an integrated process from strategy development to commercial execution. Located in Ho Chi Minh City, our focus is on delivering exceptional commercial strategy services to our clients.

** Join our Mission to Lead the Future of Business Commercial Strategy for E2E Distribution Solutions.

Key Deliverable of the Role:

Develop and Execute Trade Marketing Strategies:

· Strategically design and implement commercial activities at points of sale, including promotional campaigns, product merchandising, sampling, and experiential marketing initiatives.

· Align Trade Marketing strategies with the overarching brand and marketing objectives.

· Ensure the effective execution of in-store activities in adherence to established standards and guidelines.

Manage and Optimize Product Categories (Category Management):

· Conduct comprehensive market research and analyze customer purchasing behaviors and category performance to develop strategic recommendations.

· Develop and refine category structures tailored to specific distribution channels and regional markets.

· Formulate plans for positioning and growth of product categories in alignment with business goals.

Budget Oversight and ROI Optimization:

· Develop, monitor, and manage the Trade Marketing budget, ensuring transparency and cost efficiency.

· Assess the return on investment (ROI) of individual initiatives and propose actionable recommendations for improvement.

Data Analysis and Reporting:

· Leverage business, market, and customer data to inform strategic decision-making processes.

· Prepare periodic reports on program performance, execution progress, and improvement recommendations to drive continuous enhancements.

Sales Channel Enablement:

· Develop comprehensive sales toolkits to equip the sales team with effective strategies for category management and in-store execution.

· Provide guidance to ensure the sales team effectively understands and aligns with Trade Marketing directives.

Job Requirement

Education:

Bachelor's degree in Business Administration, Economics, Commerce, or a related discipline.

Professional Experience:

· A minimum of 4–6 years of progressive experience in Trade Marketing, Category Management, or Business Development within the FMCG, cosmetics, or related industries.

· Extensive knowledge of distribution systems, including General Trade, Modern Trade, and E-commerce, alongside insights into customer shopping behavior.

Core Competencies:

· Advanced analytical skills, particularly in sales and market data interpretation.

· Proven expertise in strategic planning and execution with a focus on delivering measurable results.

· Exceptional communication, presentation, and negotiation skills.

· Proficiency in Microsoft Office tools (Excel, PowerPoint) and familiarity with data visualization platforms such as Power BI or Tableau is advantageous.

Interpersonal Attributes:

· Highly proactive, independent, detail-oriented and adept at resolving complex issues.

· Strong organizational and time management abilities with a keen attention to detail and accountability.

· Effective team collaboration skills, with a preference for candidates proficient in English for business communication.

** Benefits:

· Competitive salary package with performance-based incentives and goal achievement bonuses.

· Annual bonuses, including a 13th-month salary and regular performance appraisals.

· Continuous professional development through regular training programs.

· Participation in corporate events, including company retreats, year-end celebrations, and team-building activities.

· Opportunities for career progression within a dynamic and professional environment.