Trade Marketing Group Executive (Assistant Manager)

Job Description

1. POSM Management (Point of Sales Materials)

• Oversee the deployment of POSM across stores, ensuring proper usage and visibility.
• Monitor the usage efficiency and compliance with brand guidelines.
• Benchmark competitors’ POSM activities and propose upgrades or improvements to enhance brand visibility and engagement.

2. Trade Marketing Activities

• Provide support for other Trade Marketing initiatives when needed, such as dealer/sub-dealer conventions, end-user promotion execution, and store activations.
• Collaborate with the Marketing team on key project deployments when required.

3. Channel Promotion & Trade Program

• Plan and design promotional schemes for various trade programs tailored to different distribution channels.
• Collect and analyze data based on inputs from Field force team.
• Track, assess, and provide actionable recommendations to optimize program performance.
• Manage program budgets (P&L), ensure compliance with tax and legal regulations.

Job Requirement

• Bachelor’s degree in Marketing, Business Administration, or related fields.
• 5++ years of experience in Trade Marketing or similar roles, preferably in consumer goods, electronics, or retail distribution sectors.
• Solid understanding of sales channels, market dynamics, and shopper behavior.
• Strong analytical and reporting skills, proficient in Excel and data tools.
• Excellent organizational and coordination skills, proactive and adaptable in a fast-paced environment.
• Willingness to travel and work in the field when required.