Trade Marketing Specialist (Loyalty & POSM)

Job Description

• Develop and implement loyalty programs to maintain and enhance engagement with existing customers while attracting new ones.
• Coordinate with relevant departments to design, produce, and allocate POSM materials tailored to each region and outlet type, ensuring brand consistency.
• Monitor and evaluate POSM usage effectiveness, and propose improvements to optimize costs and enhance brand visibility at the point of sale.
• Monitor POSM inventory, manage allocation to regions/outlets, and ensure efficient utilization of POSM materials in line with approved budgets.
• Collect and analyze customer behavior, sales data, and participation levels in loyalty programs to propose relevant adjustments.
• Support the implementation of trade marketing initiatives, product launches/relaunches, and other sales support activities.
• Work closely with regional sales teams to ensure loyalty and POSM programs are executed effectively and on schedule.
• Monitor competitor activities, update market trends, and propose ideas to improve loyalty program performance.
• Other tasks assigned by the line manager.

Job Requirement

• Bachelor’s degree in Business Administration, Marketing, or related fields.
• Minimum 2 years of experience in a similar position within the FMCG industry.
• Strong change management abilities, multitasking skills, and resilience under pressure.
• Good communication and negotiation skills.
• Proficient in commercial laws, food safety regulations.
• Proficient in planning product go-to-market strategies, developing points of sale, and winning over consumers.
• Knowledgeable in product display and shelf space management.

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* Location: 63 Cao Thang Str, Ban Co Ward, HCMC

* Bien Hoa Consumer (BHC)