Trade Marketing Specialist (MT Channel)

Job Description

• Propose and coordinate the implementation of programs to develop the distribution network, expand coverage, and increase market penetration.
• Support the development and execution of programs to improve product availability, visibility, and boost sales during major shopping festivals.
• Contribute to the implementation of loyalty engagement programs, volume upgrade initiatives, and existing customer care.
• Execute hot spot support programs according to approved plans.
• Monitor progress, consolidate implementation results, and support the control of program effectiveness.
• Collect and analyze business performance data and customer behavior by region, and target group to provide relevant proposals.
• Update market feedback, monitor competitor activities, and support the identification of opportunities for distribution channel expansion.
• Execute trade marketing programs in alignment with SMART objectives.
• Execute product launch and relaunch programs.
• Collaborate with the relevant departments to effectively communicate all marketing plans, programs, and activities.
• Collaborate with regional business units to implement strategies and business plans effectively.
• Maintain and strengthen collaborative relationships with partners to ensure the effective implementation of sales support programs.
• Other tasks assigned by the line manager.

Job Requirement

• Bachelor’s degree in Business Administration, Marketing, or related fields.
• Minimum 2 years of experience in a similar position within the FMCG industry.
• Strong change management abilities, multitasking skills, and resilience under pressure.
• Good communication and negotiation skills.
• Proficient in commercial laws, food safety regulations.
• Proficient in planning product go-to-market strategies, developing points of sale, and winning over consumers.
• Knowledgeable in product display and shelf space management.

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* Location: 63 Cao Thang Str, Ban Co Ward, HCMC

* Bien Hoa Consumer (BHC)