CRM Manager

Job Description

ABOUT NORBREEZE COLLECTIVE ASIA

Norbreeze Collective Asia - NCA (a member of Norbreeze Group) is currently the exclusive distributor of the Pandora jewelry brand in Vietnam and the Indochina region. We are committed to providing exceptional products and a premium shopping experience. As we continue to expand, we are looking for a talented and experienced CRM Manager to join our team and contribute to our growth.
The successful candidate would be located in district 2 HCM and directly report to the Chief Marketing Officer.

KEY RESPONSIBILITIES:

The CRM Manager at Norbreeze Collective Asia will play a pivotal role in enhancing customer relationships and driving customer loyalty for our luxury jewelry brand, Pandora. This position is responsible for developing and executing comprehensive CRM strategies to optimize customer engagement and increase lifetime value.

CRM Strategy Management:

• Develop and implement CRM strategies to build and maintain long-term relationships with customers.

• Identify opportunities to enhance customer lifetime value and optimize customer satisfaction.

Customer Data Analysis:

• Analyze customer behavior using CRM data to create personalized campaigns that drive revenue.

• Manage and track key performance indicators (KPIs) for CRM campaigns.

CRM System Management:

• Collaborate with relevant departments to manage the CRM system, ensuring accurate and up-to-date customer data.

• Develop processes to improve the system, optimizing customer experience.

Personalized Marketing Campaigns:

• Create and implement email marketing, SMS, and other channel campaigns to increase engagement with existing customers.

• Design and execute loyalty programs to enhance customer retention and brand loyalty.

Cross-Department Collaboration:

• Work closely with the Marketing, Sales, and Customer Service teams to ensure consistency and effectiveness of customer-related activities.

Monitoring and Reporting:

• Provide regular reports on the effectiveness of CRM campaigns and suggest improvements.

• Stay updated on the latest CRM trends and apply them to improve customer relationship management.

Job Requirement

• Bachelor's degree in Marketing, Business Administration, or a related field.

• At least 5 years of experience in CRM management, preferably in retail or consumer goods.

• Strong understanding of CRM systems and customer data analysis tools.

• Excellent analytical skills with the ability to make strategic decisions based on data insights.

Preferred Qualifications:

• Experience in the jewelry or luxury retail industry.

• Familiarity with eCommerce and omni-channel retail strategies.

• Strong understanding of customer preferences and market trends in the Asia region.

What we offer: 

• 13th month salary and attractive performance bonuses.

• 100% official salary during the probation period.

• Full-paid compulsory insurance according to Vietnam Labor Law. 

• Premium Healthcare insurance (support for spouse and children).

• Annual health check package.

• 12 days annual leave & Birthday Leave: NCA encourages employees to take time off and spend it with their loved ones on their birthdays with 1 day of paid leave.

• Unlimited potential for the career path.

• Budget for your training & self-development.

• Annual company trip and teambuilding.

• Chance to be honored quarterly and annually with recognition awards for individuals, teams.

• Fantastic yet professional working environment. Lovely, friendly, and talented colleagues.

• A spacious pantry that is fully equipped with a coffee maker, fridge, microwave and more for your most comfortable lunch time.

• Free parking and allowances: Lunch, Marriage, Newborn baby, Bereavement and others applied.

• Working hours: 8 hours x 5 days/week (9:00 - 18:00, Monday to Friday).

• Engaging monthly events: Happy Gathering, Mini Game, Team Birthday Celebrations, Company’s Year-end party, etc.

•  

• Good communication skills, particularly in cross-department collaboration.

• Experience in developing and implementing loyalty programs is a plus.

• Leadership experience with a proven track record of developing and managing a high-performing team.