Marketing Communication Executive (Brand Popeyes, Burger King)

Job Description

Develop an effective communication plan and execute all the plans that follow up marketing campaigns for Popeyes & Burger King:

Internal:

• Follow & percisely execute communication strategy that includes media outreach, events, PR and social media content creation.
• Manage internal communications (email, newsletters etc.)
• Assist in communication of strategies or messages from senior leadership
• Work with key internal role-players to brainstorm content ideas, in line with the company’s strategy and in support of various brand initiatives.
• Support and evaluate results of communication campaigns with the team.
• Report weekly & monthly for communication activities, calendar,…
• Monitor daily media and identify external trends, news opportunities and leverage external opportunities across all communication channels.

External:

• Build and maintain relationships with journalist, agencies and key external role-players.
• Liaise with media and handle requests for interviews, statements etc.
• Promote products and services through public relations initiatives.
• Perform “damage control” in cases of bad publicity.

Job Requirement

• Bachelor’s degree in Marketing or relevant field.
• A minimum of 2 years’ experience in a communication marketing or advertising position, at least 2 years in executive level.
• Fluent in English and Vietnamese is a must.
• Demonstrable experience in content creating, managing social media and/or display advertising campaigns.
• Highly creative with experience in identifying latest trends and news opportunities and devising digital campaigns that engage, inform and motivate.
• Solid knowledge of PR, social media & project management.