Marketing Manager

Job Description

Develop and manage marketing teams to implement multi-channel communication strategies.

· Propose and implement strategies to optimize the website and user experience, enhancing engagement and conversion rates.

· Conduct market and competitor research to formulate sales strategies and support sales initiatives to increase sales volumes and market penetration.

· Analyze market elements and competitors to propose suitable market strategies and solutions for each product line, market, and timing.

· Manage PPC campaigns, seasonal promotions, loyalty programs, and other marketing initiatives to maximize profits.

· Assign tasks to marketing team members, ensuring timely completion of campaigns.

· Report on campaign effectiveness, including running A/B tests, and continuously refine strategies based on analytics.

· Maintain brand consistency across all channels to keep the brand prominent in consumers' minds.

· Build and manage relationships with partners and handle marketing budgets.

Job Requirement

·  3-5 years of experience in e-commerce marketing, with international market experience being highly advantageous.

·  Proficient in multi-channel marketing (Google Shopping, Google Search, Facebook, TikTok, YouTube) and hands-on experience with digital marketing platforms.

·  Strong analytical skills with the ability to make strategic, data-driven decisions.

·  Proficient in media tools (CapCut, Canva, basic Photoshop).

·  Effective teamwork organization, planning, analytical, and reporting skills.

·  Fluent in English and with a bachelor’s degree in marketing, communications, business administration, or a related field.