Recruitment Marketing Leader

Job Description

- Strategic Development: Plan and execute recruitment marketing strategies aimed specifically at attracting blue-collar workers in logistics, via several channels (Facebook, Tiktok, Zalo...)

- Market Analysis: Conduct in-depth market research to understand the preferences and motivations of blue-collar candidates, for recruitment strategies and messaging.

- Collaboration with Stakeholders: Partner closely with senior leadership and recruitment teams to align marketing initiatives with hiring goals and address the unique needs of blue-collar

- Create and promote compelling content that highlights the benefits of working with GRGR, emphasizing opportunities, career growth, and a positive work environment tailored to blue-collar workers.

- Performance Metrics: Establish and track KPIs for recruitment marketing campaigns, analyzing effectiveness and making data-driven adjustments to optimize outreach and engagement.

- Community Outreach: Build strong relationships within the communities we serve, participating in job fairs and local events to promote our company as an employer of choice for blue-collar workers.

- Team Leadership: Guide and mentor the recruitment marketing team, fostering a culture of innovation and collaboration focused on engaging blue-collar candidates.

Job Requirement

- Bachelor’s degree in Marketing, Human Resources, Business Administration, or a related field; Master’s degree preferred.

- At least 3 years of experience in recruitment marketing, employer branding, or talent acquisition with a focus on blue-collar workforce solutions.

- Proven leadership experience with a track record of successfully attracting blue-collar talent.

- Understanding of the logistics industry and the dynamics of the blue-collar labor market.

- Proficiency in digital marketing tools, social media platforms, and analytics.

- Creative and strategic thinker with a passion for engaging blue-collar candidates.