Senior Performance Marketing Specialist

Job Description

About the Role

We are looking for a highly skilled Senior Performance Marketing Specialist to take ownership of paid media acquisition and conversion optimization. This is a key role within the Growth team, directly responsible for scaling user acquisition and ensuring sustainable ROI as we expand rapidly.

Key Responsibilities

· Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, TikTok Ads, and other digital channels.

· Manage and allocate budgets effectively to achieve CAC, CPA, and ROAS targets.

· Analyze campaign data, generate regular reports, and provide actionable insights to improve performance.

· Conduct A/B testing (ad copy, creatives, audience segments, landing pages) to maximize conversion rates.

· Work closely with the Content Lead and Design team to iterate on creatives based on performance results.

· Collaborate with Product and CRM teams to optimize user journeys and increase retention.

· Stay up to date with industry trends, competitor strategies, and emerging technologies to identify new growth opportunities.

What We Offer

Total monthly compensation up to 46,000,000 VND
High-impact role – Large ad budgets – Fast-track career path

• Base salary: 20 – 30 million VND/month (depending on experience and skills)

• Performance bonus: Up to 16 million VND/month, based on transparent KPIs

· A chance to make a direct impact during a high-growth scale-up phase.

· A dynamic, data-driven, and innovative work environment.

· Professional development and growth opportunities.

· Collaboration with a talented Growth, Product, and Data team.

If you are passionate about performance-driven growth and eager to scale impact, we’d love to hear from you!

Job Requirement

· 5+ years of experience in Digital/Performance Marketing, preferably with high-budget campaigns.

· Hands-on expertise with Google Ads, Meta Ads, TikTok Ads; multi-channel experience is a strong plus.

· Solid understanding of tracking, attribution, and analytics tools (GA4, GTM, Appsflyer, Mixpanel, etc.).

· Strong analytical skills; proficiency with Excel, SQL, or BI tools is a plus.

· Proven experience in retargeting, funnel optimization, and growth marketing strategies.

· Data-driven decision maker, able to react quickly in a fast-paced environment.

· Excellent communication and cross-functional collaboration skills.

· Industry experience in E-commerce, Marketplace, Healthtech, or On-demand services is a strong advantage.