Marketing Communication Lead

Job Description

· Developing and implementing communication plans to establish, maintain, and develop public relations and media relationships (Press, KOLs, Influencers…).

· Creating and executing monthly content plans & performance plans for digital channels (Facebook, Website, Instagram, Tiktok…) regarding products and new collections based on business and brand objectives.

· Creating ideas for image and video content for communication channels (Facebook, Tiktok, Instagram, Youtube…) suitable for the brand and target customers.

· Handling content-related tasks, ensuring consistent content across all channels that meet the requirement of the brand and target customers.

· Supervising the filming and editing of fashion videos/live streams on social media using specialized software for the responsible communication channels.

· Monitoring and updating the performance of communication channels (Fanpage, Website, Instagram, Tiktok, Influencers…) regarding the posting of information.

· Conducting sponsorship and event activities involving the company or BOD, negotiating and securing appropriate benefits for the company.

· Supporting communication tasks related to: writing PR articles, drafting press releases, organizing press conferences to introduce the brand, posting on internal media sites, sending brand updates to partners…

· Supervising and coordinating with related departments for responsible projects.

· Collecting and analyzing data to generate reports as required, aiming to improve the quality of content on the responsible social media channels.

Job Requirement

·       Minimum of 3 years of experience in a similar position.

·       Bachelor's degree in Economics, Marketing, or Journalism - Communication - PR.

·       Preference for candidates with experience in THE FASHION INDUSTRY

·       Strong management and organizational skills.

·       Good writing/editing skills.

·       Understanding of communication activities for branding and new product launches.

·       Creativity with knowledge of products, imagery, and display at points of sale.

·       Having relationships with press, KOLs, KOCs is an advantage.

·       Timely reporting of any arising incidents to the leadership.