Marketing Communication Officer/ Chuyên viên Truyền thông & Tiếp thị

Job Description

Key Accountabilities

1. Brand communication:

• Collaborate with the brand team and other stakeholders to fully understand communication needs.
• Develop and execute a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction to achieve business goals and establish strong brand connections.

1. Social Content Management:

• Develop the content plan based on the idea for specific requirements (from brand story, marketing activities, product, or other services) on social owned channels to create engaging content that increases brand awareness & interaction.
• Develop the content angles and detailed content posts following the content plan.
• Work closely with the design team to make sure all materials are aligned with the concept and demonstrate the right mood and tone of the content.
• Manage, review & control requirements from internal stakeholders to ensure the right content & quality on social owned channels is implemented within the timeline.
• Monitor and engage with social media platforms, respond to inquiries, and handle customer’s comments on posts.
• Track and alert negative comments or posts on social channels that can impact brand reputation.
• Monitor and conduct competitor activities report to understand what they are performing and have a proper action plan.
• Observe and understand the target audience, social trends, and opportunities mapping in the content plan.
• Utilize analytics tools to measure the performance of the brand on social platforms and propose a plan to deliver the brand objectives.

1. Owned channel management

• Develop and implement all owned channel of Hanwha Life, including social channels (FB, Instagram, Youtube, Zalo, Tiktok…) and corporate website to promote the brand and customer engagement.
• Manage and supervise all content and visuals publishing on all owned channels.
• Ensure the corporate website is regularly updated with the latest information and provides excellent user experience.
• Coordinate with other stakeholders to review and endorse all contents and visuals before publishing on owned channels to ensure continuity and consistency in communication.

Benefits

• Competitive salary (100% salary during probation).
• Bonus: 13th-month salary and the performance-based bonus of up to 30% of the total annual package.
• Full social insurance, personal accidental & health care insurance, group life insurance (death and dismemberment).
• Provide an advanced Health Medical pre-check-up from the 1st week of your probation.
• Gifts for new comers and on special occasions
• Modern facilities in the spacious office
• 15 Annual leaves.

Job Requirement

• Education: Bachelor‘s degree in marketing, advertising, communication, social media, or in a related field.
• Relevant Working Experience: 4+ year experience in social media marketing and IMC.
• Technical/ Professional/ Specific Competency Requirements:
  • Proven working experience in social media marketing or Marketing communications.
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills with a knack for storytelling
  • Knowledge of content management systems (CMS) and Canva tool
  • Proficiency in social media management tools and analytics platforms.
  • Positive attitude, detail, and customer oriented with good multitasking and organizational ability
  • Advanced ability to drive creativity and innovation.
  • Ability to multitask and individual work in a fast-paced environment.
  • Relevant Working Experience: 4+ year experience in social media marketing and IMC.
• Required Languages: Fluent English & Vietnamese