Senior Marketing Manager (B2B Marketing)

Job Description

Objectives

We are looking for an experienced Marketing Manager with a strategic mindset, a passion in B2B marketing, inbound marketing, and digital marketing in general. You will be the leader to our dynamic marketing team, shaping and driving impactful strategies to achieve outstanding business results for PMAX.

Job Description

• Marketing strategy & planning:
  • Set marketing objectives based on business objectives and align the objectives with BoD.
  • Build the overall marketing strategy for PMAX with relevant campaigns and activities throughout the year to achieve marketing objectives.
  • Develop your own work plan and manage the work plan of team members following the strategy.
• Marketing workstreams execution management: Manage the execution & optimization of all marketing workstreams following the strategic direction at each period of time, including but not limited to the following:
  • Event management: Plan and organize events such as workshops and webinars for both the potential clients and the potential employees of PMAX.
  • Social media management: Coordinate with content marketing executives to update contents for social channels including Facebook, LinkedIn, and Youtube; reply messages and comments on these channels following PMAX’s process and guidelines.
  • Website management: Coordinate with content marketing executives to update contents for the website, optimize SEO and website performance in general.
  • CRM: Design CRM framework & process and implement CRM activities across channels, especially email marketing.
  • Others: Implement other marketing activities based on the strategy at each period.
• Content strategy & planning:
  • Synthesize insights from the target audience research and combine with the brand positioning to propose strategic content direction for PMAX.
  • Develop effective content strategy with detailed pillars and angles to deliver the main communication objective.
  • Design detailed implementation plan with audiences, channels, PICs, and timeline.
• Report & Analysis:
  • Report to the Growth Director and CEO about the effectiveness of the overall marketing performance with insight and plan for further improvement.
• Team leadership & management:
  • Build & manage a Marketing team of 4-6 people, including content marketer and general marketer.
  • Coach & feedback to develop team members and maximize their ELV.

Job Requirement

Qualifications

• Must have
  • At least 2 years of experience as Marketing Manager/Account Manager or simlimar roles, managing at least 3 people.
  • Strong problem-solving skill and excellent strategic mindset.
  • Having a deep knowledge of B2B growth marketing, lead nurturing and having passion to grow further in this career path.
  • Understanding of marketing channels, especially Event, Website, Social (Facebook, LinkedIn, and Youtube), and Email.
  • Excellent communication skill, especially in the field of advertising and branding.
  • Excellent planning, project management and time management skills.
  • Experimental mindset with enthusiasm about self-challenging.
  • Data-driven mindset with technical expertise to ensure the quality and accuracy of data; process, design, and present it in ways to map out customers’ insights in order to help the organization  make better decisions.
  • Good English skill.
• Good to have
  • Experiences in marketing agency or having knowledge of marketing agency business.
  • Experiences in building up and managing CRM for B2B business.
  • Creative and innovation mindset with interest in working in a start-up environment.
  • Ambitious with aggressive targets.

PMAX-er Identification

• Client Impact: Everything we do is ultimately to deliver real client impact and value.
• Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
• People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
• Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
• Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
• Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.