We are seeking a visionary Strategic Planning Manager to lead the development of innovative influencer marketing strategies for high-profile clients, especially in the beauty industry. This role involves crafting data-driven solutions that deliver impactful results. You will utilize a global ecosystem, advanced tools, and expert insights to shape the future of influencer marketing and elevate brand connections.
Your Role & Responsibilities:
Lead Strategic Planning: Develop comprehensive annual influencer marketing strategies that align with client business objectives and resonate with target audiences, specializing in the beauty and cosmetics landscape.
Unlock Data-Driven Insights: Go beyond surface-level social listening, utilizing our robust suite of tools and resources to unearth micro-moments and data-driven insights that fuel strategic planning and drive impactful activations.
Champion Advocacy Excellence: Be a thought leader in the influencer marketing space, possessing a deep understanding of the latest trends, platforms, and best practices, particularly within the beauty industry.
Be a Client Partner: Cultivate strong client relationships, providing strategic counsel, presenting insightful reports, and proactively addressing opportunities and challenges.
Embrace Innovation: Continuously explore new influencer marketing approaches, platforms, and technologies, identifying opportunities to elevate our offerings and deliver cutting-edge solutions.
Job Requirement
Bachelor's degree in Marketing, Communications, Business, or a related field. A Master’s degree is a plus.
5+ years of experience in strategic planning with a deep dive into influencer marketing, showcasing a strong portfolio of successful advocacy campaigns, particularly within the beauty industry.
Experience in affiliate marketing planning is a significant advantage.
Strong analytical and critical thinking skills, with the ability to translate complex data into actionable insights and strategic recommendations.
Exceptional communication and presentation skills, effectively conveying strategic concepts to both internal teams and clients.
Proven ability to lead, inspire, and mentor cross-functional teams in a fast-paced, dynamic environment.
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