Develop and implement strategic trade marketing initiatives to meet sales targets and achieve business growth for the Personal Care category
Work closely with the sales team to ensure alignment on sales objectives and provide necessary support to drive performance in GT channels
Lead New Product Development (NPD) Launches
Manage and coordinate the successful launch of new products in the GT channel, ensuring on-time and in-full implementation of trade marketing plans.
Develop and execute launch strategies to maximize product visibility and sales across target regions
Propose and Execute Regionalized Promotion Programs
Design and tailor promotional programs customized by regions to address specific market needs and opportunities.
Track and evaluate the effectiveness of promotions to ensure they meet annual sales targets by category.
Collaborate with sales and distribution teams to follow up on program execution and ensure proper implementation in each region.
Drive engagement with regional sales managers and distributors, building strong relationships to facilitate product placement and promotions.
Conduct market research to understand competitor activities and consumer trends, making recommendations for how to stay competitive
Establish a New Picture of Success for the Category
Define and implement a new category vision for success through clear guidelines and strong point-of-sale materials (POSM).
Ensure that the brand's products are well-represented at all GT outlets, working to expand distribution and increase product availability
Establish monthly tracking and review processes to monitor sales performance, optimize execution, and make data-driven decisions to improve market share.
Ensure category excellence and consistent in-store execution standards across all outlets
Forecast and Build Incremental Volume
Create volume forecasts for promotional and non-promotional activities, ensuring that sales objectives and category growth are met.
Identify opportunities for incremental volume by analyzing competitive landscape and proposing activities that drive category growth and win over competitors.
Work closely with demand planning and supply chain teams to ensure accurate forecasting and inventory management based on promotional plans
Monitor Trade Budget to Ensure Profitability
Regularly monitor the trade marketing budget, ensuring that spend aligns with planned activities and delivers profit for the category.
Optimize resource allocation to ensure that promotional efforts are cost-effective and contribute to overall profitability
Conduct Weekly/Monthly Reviews with Sales & Marketing Team
Organize and lead weekly/monthly review meetings with the sales and Marketing team to assess performance, identify challenges and opportunities, and develop action plans to improve results.
Work closely with sales to ensure corrective actions are implemented and continuously track progress towards targets
Job Requirement
University graduate in business administrative, foreign trade, economics.
Minimum of 3 years of experience in Trade Marketing, preferably within the HPC or FMCG industries.
Strong understanding of the General Trade (GT) channel.
Proven ability to develop and execute effective trade marketing strategies.
Highly proactive, detail-oriented, and capable of managing multiple projects simultaneously.
Strong communication and interpersonal skills, with the ability to work effectively across teams.
Ability to work closely with the sales team, providing support and ensuring alignment with trade marketing activities.
Experience working with data and analytics to inform decision-making.
Positive, growth-oriented attitude with a willingness to take initiative and drive results.
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