Digital Marketing Specialist

Job Description

SEO (Search Engine Optimization):

• Conduct keyword research and optimize on-page content (landing pages, copy).
• Analyze website performance and report on key SEO metrics.
• Ensure continuous improvement in search rankings and organic traffic.

EDM (Email Marketing):

• Design and execute email marketing campaigns using Salesforce.
• Manage and segment email lists and databases for personalized campaigns.
• Track and optimize email performance metrics.

Website Management:

• Ensure the website is SEO-friendly and optimized for user experience.
• Collaborate with the content team to implement SEO best practices.
• Basic knowledge of HTML to manage content updates.

Database Management for EDM:

• Manage the database for email marketing campaigns, ensuring data integrity and proper segmentation.
• Develop strategies to grow and maintain a clean, up-to-date database.

Digital Ads (Optional):

• Assist with Meta and Google Ads campaigns if needed.
• Monitor ad performance and suggest improvements to increase ROI.

Job Requirement

• 3+ years of experience in digital marketing, with a focus on SEO, EDM (Salesforce preferred), and website management.
• Familiarity with database management for EDM campaigns.
• Knowledge of HTML (UI/UX is a plus).
• Strong analytical skills and attention to detail.
• Ability to manage multiple projects and work under tight deadlines.
• Up-to-date with the latest digital marketing trends.
• Preferred Qualifications: Experience in B2B marketing, ideally in the real estate sector.