Marketing Manager

Job Description

1. Develop Communication Channels:

· Develop plans/online advertising campaigns through channels: Facebook, Google... and ensure customer registration targets;

· Monitor and optimize advertising campaigns, optimize bid prices and conversion rates;

· Research and update new technologies, algorithms, and tricks of advertising channels;

· Develop and test new Marketing channels (both online and offline);

· Manage the quality of the company's digital channels.

2. Manage the Marketing Department:

· Manage the team;

· Train and support the development of new personnel in the group;

· Manage and build reporting systems by campaign, month/quarter/year.

3. Develop and Implement Marketing Activities:

· Develop integrated marketing - communication plans monthly, quarterly, annually to achieve the company's and branches' revenue targets;

· Manage the implementation of the company's marketing activities and the activities of team members;

· Manage brand identity systems and the use of brand images and messages at branches and on marketing materials;

· Support research and planning, implement marketing activities (online and offline) to boost revenue at branches;

· Manage, build, and execute content plans on communication channels, develop brand recognition, increase customer interaction on channels;

· Manage and implement activities related to social activities, sponsorship programs, content, articles, to enhance and improve the company's image in the community;

· Manage and execute content/post plans on proprietary platforms (website, fanpage, YouTube, email, newsletters, brochures...), monitor and analyze communication metrics.

4. Seek Potential Data and Connect Partners:

· Plan monthly to seek and ensure the assigned amount of potential data for the sales team to process and generate revenue for the company;

· Maintain monthly connections with potential partners sharing the same customer base with the company to exchange data or cross-marketing.

5. Manage and Coordinate Extracurricular Activities:

· Plan monthly to direct, check, and supervise event activities for the extracurricular group to attract potential study abroad customers;

· Maintain monthly connections with at least 10 clubs and social projects to expand extracurricular activity opportunities for study abroad students, increasing competitive advantage of profiles.