Brand Manager (Beauty & Personal Care)

Job Description

Category: Beauty.

Report to: Beauty General Manager.

Location: 555 3/2 Street, Ward 8, District 10, Ho Chi Minh City.

Working time: 8:30 AM to 5:30 PM (Monday – Friday) and 8:30 - 12:30 (Saturday Morning).

I. Responsibilities:

1. New Product Development (NPD):

• Conduct market research to identify trends, consumer needs, and competitor activities to propose new products.
• Collaborate with manufacturers and R&D teams to develop formulations, packaging, and pricing strategies aligned with brand strategy.
• Work closely with legal teams to ensure products comply with regulations in target markets.
• Manage the product development process from ideation to launch, ensuring timelines and quality standards are met.

2. Marketing & Product Launch:

• Develop go-to-market strategies and integrated marketing plans to maximize reach and sales.
• Coordinate with agencies and internal teams to execute marketing campaigns, including digital marketing, PR, KOL/KOC collaborations, and product sampling.
• Plan brand positioning, content development, and communication strategies for product messaging.
• Analyze campaign performance and optimize plans based on real-time data.

3. Brand Management & Awareness Growth:

• Develop long-term branding strategies, ensuring consistency in brand image and messaging across communication channels.
• Monitor and analyze brand performance, proposing initiatives to enhance brand awareness and customer loyalty.
• Effectively manage marketing budgets to maximize ROI.

4. Team Management:

• Recruit, train, and develop the marketing team to achieve business objectives.Assign tasks, oversee performance, and foster a creative and productive work environment.

Job Requirement

1. Experience: At least 3-5 years of experience in brand marketing, especially in the cosmetics, beauty, or FMCG industries.

2. Education: A degree in Marketing, Economics, Business Administration, or related fields.

3. Professional skills:

• In-depth knowledge of product development, especially in cosmetics/skincare/makeup.
• Understanding of the market, consumer trends, and customer behavior in the beauty industry.
• Experience in implementing multi-channel marketing campaigns, digital marketing, influencer marketing.
• Budget management skills, performance tracking, and campaign optimization.
• Ability to work with factories and R&D departments to develop products.

4. Soft skills:

• Leadership and team management abilities.
• Strategic thinking, creativity, with the ability to analyze data and solve problems.
• Good communication skills, capable of working with multiple stakeholders (partners, factories, agencies, etc.).
• Proficiency in both spoken and written English.