[Highlands Coffee CPG] Regional Sales Manager (GT,MT)

Job Description

Job Summary:

• To develop current Customers, Channels in the region (MT, Wholesaler, GT, Key Accounts) for current or new products to achieve CPG business' AOP
• To explore, identify and activate new Customers, new Channel for current product line or new product launching according to business strategy to add up revenue.

Key Accountabilities:

• Build and drive service to current customers (MT, Wholesaler, GT, Key Account customers) to drive sales revenue
• Ensure commercial objectives and AOP are achieved by successfully implementing Channel/ Customer/ Key Account strategy and plan in the assigned region
• Ensure commercial objectives and AOP are achieved by sucessful implementation of Product strategy and Plan in the region
• Explore potential customer, channel (Wholesaler, MT, Key Accounts) for Highlands coffee CPG product by approaching direct and in-direct customer
• Evaluate and identify potential customer to be activated
• Prepare and write the business plan/ activation plan to customer
• Listing product and manage sales performance in activated customer
• Supervise, coach, develop staff to drive team capability to achieve AOP
• Deploy monthly/quarterly secondary sales targets, sales fundamentals (number of outlets, calls, successful calls, sold-in SKUs, brand distribution, merchandising and market hygiene control etc.); trade activation programs (product launch, display, trade promotion, consumer promotion, supporting activities, etc.)
• Accountable for sales fundamentals, sales targets and other KPIs to be achieved daily, weekly, monthly and quarterly in assigned area.
• Accountable for all operations successful with in approved budgets: % NDP TTS, % NDP subsidies, TM TTS, % overhead budget in assigned area.
• Accountable for daily/weekly/monthly sending reports accurately and timely.
• Responsible for information collection and report on Competitors activities and customer’s complain timely