AI Content & Social Media Trend Senior Executive

Drive social media engagement and personal branding effectiveness for Financial Consultants (FC) by identifying emerging trends, creating scalable content concepts, and leveraging AI technologies to produce innovative, high-quality content that can be personalized and adapted across individual social media channels.

This role serves as the bridge between social media trends, AI-powered content creation, and Financial Advisor personal branding to enhance online visibility, audience engagement, and lead generation.

1.Trend Research and Content Ideation

• Continuously monitor social media platforms including TikTok, Facebook, Instagram, YouTube, and emerging digital channels to identify viral trends, content formats, and audience interests.
• Translate trending topics into relevant content ideas suitable for FC and the financial services industry.
• Develop creative content frameworks, storytelling concepts, and engagement-driven social media campaigns.
• Anticipate market trends and proactively recommend new content opportunities to strengthen FC branding and visibility.

2. AI-Powered Content Creation

• Leverage AI tools and emerging technologies to create innovative social media content, including text, images, videos, scripts, captions, and multimedia assets.
• Design AI-assisted content production workflows to improve content quality, consistency, and speed.
• Continuously explore and adopt new AI platforms, tools, and techniques that enhance content effectiveness and creativity.
• Develop prompt libraries, templates, and best practices for scalable AI content generation.

3. FC Content Personalization

• Create adaptable content packages that FC can easily customize according to their personal brand, target audience, expertise, and communication style.
• Develop content guidelines and frameworks that maintain brand consistency while allowing advisor personalization.
• Support advisors in transforming centralized content into unique, authentic social media content.
• Ensure generated content aligns with company communication standards and regulatory requirements.

4. Content Performance Optimization

• Track content performance metrics including reach, engagement, shares, leads, and audience growth.
• Analyze social media data and insights to continuously improve content effectiveness.
• Conduct content testing and experimentation to identify high-performing formats and themes.
• Recommend optimization strategies based on performance results and industry benchmarks.

5. Training and Enablement

• Conduct training sessions and workshops for Financial Advisors on social media content creation and AI utilization.
• Share best practices, trend insights, and successful content examples across the agency network.
• Develop learning materials, toolkits, and resources that improve content creation capabilities among advisors.
• Act as an internal subject matter expert on AI-enabled content marketing and social media trends.

6. Other Tasks

• Prepare weekly and monthly reports on content performance and trend analysis.
• Support additional branding, marketing, and communication initiatives as assigned by the Line Manager.

·       Strong understanding of social media platforms, digital culture, and content trends.

·       Hands-on experience with AI content creation tools such as ChatGPT, Copilot, Midjourney, Canva AI, Runway, CapCut AI, or similar platforms.

·       Excellent copywriting, storytelling, and creative thinking abilities.

·       Experience in content marketing, social media marketing, or digital communications.

·       Strong analytical skills with the ability to interpret content performance data and generate actionable insights.

·       Knowledge of personal branding strategies and online community engagement.

·       Ability to manage multiple projects and deadlines in a fast-paced environment.

·       Strong communication, presentation, and stakeholder management skills.

·       Experience in insurance, financial services, or agency distribution is an advantage.