[ALDO] Marketing Executive

Mô tả Công việc

This position plays a key role in strengthening Aldo’s brand presence and customer engagement through strategic public relations, influencer partnerships, and customer relationship management initiatives.

1. Direct Communication:

• Manage customer-facing communication via direct channels (SMS, email, social messaging, etc.).
• Ensure all content reflects brand tone, message, and seasonal priorities.
• Coordinate with the E-commerce and Retail teams to maintain consistent messaging across platforms.
• Monitor customer responses and engagement metrics to refine communication effectiveness.

2. Public Relations:

• Support the development and execution of PR strategies and brand stories aligned with marketing campaigns.
• Manage media relations, including press release preparation, pitching, and follow-ups.
• Coordinate with media agencies and partners to ensure brand consistency and visibility.
• Track and report media coverage and campaign results.

3. KOL & Influencer management:

• Identify, approach, and maintain relationships with KOLs, influencers, and brand advocates.
• Negotiate collaboration terms and manage content deliverables.
• Ensure alignment between influencer content and brand image.
• Monitor influencer performance and campaign ROI.

4. Customer Relationship Management (CRM)

• Support CRM strategy and execution to drive customer retention and loyalty.
• Collaborate with external and internal teams to plan targeted CRM campaigns (SMS, ZNS, email, etc.) based on customer segmentation and insights.
• Track campaign performance and suggest optimization opportunities.
• Ensure all CRM communications are aligned with brand tone and messaging.

5. Campaign Tracking & ROI Analysis:

• Collaborate closely with E-commerce, Retail, and Visual Merchandising teams to ensure marketing consistency across channels.
• Provide support in marketing events, seasonal campaigns, and brand activations.
• Manage administrative and reporting tasks related to campaigns.

Yêu Cầu Công Việc

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related fields.
• 3+ years of experience in marketing, with a focus on brand management, digital marketing, or trade marketing.
• Proven track record in planning and executing marketing campaigns, preferably within the fashion, retail, or lifestyle industry.
• Strong communication and presentation skills, with the ability to convey ideas clearly and persuasively.
• Creative mindset with strong attention to detail and brand aesthetics.
• Analytical thinking to interpret marketing data and optimize campaign performance.
• Collaboration and teamwork, able to work effectively with internal teams and external partners.
• Adaptability and problem-solving skills to handle fast-paced, dynamic market conditions.
• Time management and organizational skills, capable of managing multiple projects simultaneously.
• Proactive attitude and self-motivation to take ownership and deliver high-quality results.
• Hands-on experience in digital media management, including social media, content production, and performance tracking.
• Experience working with creative agencies, media partners, and cross-functional internal teams.
• Strong understanding of consumer behavior and retail marketing dynamics.