Assistant Brand Manager

• Understanding about trend of toy market, insights of customers’ need to source on trend product in time to expand business

• Creating marketing plan for both ATL and BTL including TVC/ event/ product review/ KOL/ KOC for different communication platforms TV/ YouTube/ FP/ Tiktok..

• Working with agency/ design team/ media team to develop details contents including both design and copy.

• Implementing marketing plans, product promotion for different sales channels to deliver business results

• Cooperating with sales team to prepare FC, pricing, launching plan

• Working with Trade MKT team to deploy merchandising guideline to ensure good visibility in store for each campaign launch

• Monthly target tracking to discuss with Sales/ Trade team to achieve brand target by offering sufficient support in specific period

• Studying movement of competitors, market change to prepare reaction plan in time to secure core toy business.  

• Key contact point with principal for Forecast, Order, pricing, MKT strategy alignment, reporting

• Manage MKT budget, allocate expense among ATL/ BTL.. for different media channel

• Be responsible to deliver team target within approved communication budget

• Ability to do tracking performance of stocks to optimize inventory levels, developing stock clearance plan to reduce old stock

• At least 2 years experiences works as Product (Brand) management role.

• Problem-solving, project management, interpersonal skill

• Have knowledge about Social media, Influencer Market, Digital Marketing, Advertising

• Have good sense of number and logical thinking.

• Proficiency in MS office (PowerPoint, Word, Excel)

• An attention to details and a never-satisfying attitude

• Familiarity with latest marketing trends and best practices to conduct research and analyze data.

• Fluency in English