Assistant Trade Marketing Manager

Responsible for all trade marketing activities of Diag Laboratories for Diag’s B2B customers.

1. Promotion Management:

- Announce/ Train promotion program to related departments/ stakeholders.

- Visit customers with Sales team to gather information, trends, customers, competitors… to set suitable promotion/program.

- Visit key customers (doctors/ clinics) with the Sales team to deploy strategic program.

- Ensure the promotion programs is delivered to end consumers/customers.

- Track promotion program performance & recommend next steps for management.

2. POSM & Brand Visibility Management at Clinics/Hospitals

- Plan, develop, and deploy POSM materials (standees, brochures, leaflets, posters, tent cards, signage, etc.) at partner locations.

- Coordinate with the Sales team to ensure POSM is properly displayed according to brand guidelines.

- Monitor POSM condition and manage regular replacement or replenishment.

- Propose initiatives to increase brand visibility and coverage within healthcare facilities.

- Manage POSM budget and work with suppliers to ensure quality and timely delivery.

3. Event/ Activation: 2-5 per quarters

- Plan & Lead customer events (such as scientific seminars, workshops…)

- Follow-up event checklist/Action Log with cross functional department to ensure event happen smoothly.

4. Reports/Planning:

- Deliver Trade Marketing Reports (Daily & Weekly on Promotion Performance, Visibility performance…)

• Bachelor’s degree in Marketing, Business, or related field; 4–6 years of experience in Trade Marketing, preferably in FMCG/Retail.

• Hands-on experience in developing and executing promotions, activations, and POSM at point of sale.

• Strong understanding of GT/MT channels, shopper behavior, and in-store merchandising standards.

• Good analytical skills to evaluate sales performance, promotion effectiveness, and manage trade budgets.

• Strong cross-functional coordination skills; proactive, results-driven, and willing to travel for field visits.